Final Major Project: Final evaluation

Final Major Project- Final evaluation:

For my Final Major Project, I decided to create two double-page spreads and an opening page (Editor’s letter) relating to my chosen topic of why photography exists in many people’s lives today linking to the technology that enables beginners to produce stunning quality photos. I decided to base it on the photography magazine ‘Outdoor Photography’ since I’ve used this magazine brand for my first final project and so I was able to remember the success I had with the emulation of the layout, content and features such as the separation lines and page folios.

 

Research methods:

(Covers unit 8 2.1)- After considering all the available research opportunities available for my topic and medium, I decided to bring in my sketchbook once again as the backbone for all my research findings whether they were primary or secondary findings. (Covers unit 8 4.1)- This made me remember having it within my first final project and how it allowed me to engage more thoroughly with the findings. This was no exception either because even though I had a lot more to take in such as all measurements, distances and in-depth analysis of the language style used, spending more time on applying it to my portfolio also contributed to make me feel like I’ve put more effort into my research to make it look more presentable rather than using a computer to simply paste my findings on to a document- with the chances of missing out on vital information being higher.

(Covers unit 8 2.1)- My portfolio was just the backbone for holding my research though. I feel that my primary and secondary research findings made the whole process even more rewarding since I managed to gather findings that really enhanced not only the quality of my articles but also my own personal knowledge. My primary research involved mainly the use of carrying out email interviews with professional photographers so that I could gather their views of their love for photography as well as their opinions on modern photographic technology. One very rewarding aspect here was that I managed to make contact with one photographer who had his work published in recent issues of ‘OP’ so this made my double-page spreads feel somewhat more value to me and possibly more trustworthy to the target audience. (Covers Unit 8 3.1)- The fact that I had started conducting the questions before the project rem begun and sent one of them off at this time made it a lot easier for me to prepare for any delays in replies and come up with any alternatives if need be (which wasn’t required after all which made the whole process even more promising).

(Covers unit 8 2.2)- When it came to my secondary research, this allowed me to engage more with the findings since it involved the use of the magazine itself to gain information all the elements that formed ‘OP’s unique style and layout. After completing this section of research, it made me confirm that this was definitely the most beneficial part of the whole process; not just because of how it flashbacked back to the first final project but it made me ask myself- what better research for my project is there than the sources of my magazine itself? (Covers Unit 8 1.1)- This question also reminded me of how my Final Major Project intended to meet the requirements of my target audience so using the source as physical research was also understanding how the target audience became attracted to the magazine so that I could implement that into mine. However, more of my secondary research included looking into types of modern camera, lenses, smartphone platforms and editing software available today. The majority of these were online sources so they saved a lot of time overall looking for them.

All my choices for research methods carried out were a result of past projects and experiences of success with them such as my research unit which introduced all the various research methods and sources. (Covers unit 8 2.1/3.1)- Having this knowledge benefited massively when it came to determining my methods- especially with my email interviews because it reminded me of how to conduct my questions so that they were open and neutral to gain the most information. As a result, I did manage to very successfully gather some very detailed answers which I was effectively able to use within my double-page spreads.

(Covers unit 8 2.2/4.1)- Although the research process allowed me to thoroughly complete my double-page spreads and opening letter, there were obstacles that got in the way but they were only minor and somewhat expected. One of them was that I did find it a lot harder researching the technological side of my content rather than the existing content of the magazine because once I had that I had to put it into an article that emulated the style of ‘OP’. From this reflection though, it looks like I found this element the most challenging to face during the production rather than the research process. (Covers Unit 8 1.1)- Although I used all the research methods and presentation techniques I was familiar with from past experience, it did allow me to make room for applying some news elements to is such as producing a content page for easier access to what section my research plays in my project and a very strict Harvard reference list showing which sources I got all my findings from.

 

 Final pieces:

All the pieces below are my submission pieces for my Final major Project including the two double-page spreads and the editor’s letter.

double-page spread 1 (submission piece)

double-page spread #1 final submission draft

 

double-page spread 2 (submission piece)

FMP double page draft 2 (final submission piece)

 

(Covers Unit 8 1.1)- For my double-page spreads, I can’t say that I originally had ‘intentions’ for the aesthetic side of it because I didn’t choose an existing page from ‘OP’ to emulate, although I was expecting the layout to look identical to what would be seen in in the magazine- which is what the target audience expect as well.

From looking at both of my final double-page spreads it’s definitely evident that I have followed all of my intended instructions for production. For instance, how effective my methods of research had been regarding the secondary research towards the layout and measurement details- all coming from the ‘OP’ magazine itself! Also not forgetting the use of Adobe InDesign to create it. Due to all this, I now feel a strong sense of admiration for the final pieces (Covers Unit 8 3.1/1.1)- My research only played around half of the final result of my pieces though; the majority of it was down to the use of Adobe InDesign which featured various tools that allowed me to emulate the text font/size, height and width of the text columns, thickness of the separation lines and distances of spacing between each object to name just a few. All of these were a massive success in allowing me to produce the quality of work I produced overall but having prior experience with InDesign also helped me to recall what tools performed which tasks so

(Covers Unit 8 2.1)- However, there were some more complex and substantial problems I was faced with during the actual production period- some of which link to my research. A perfect example included I was reminded to consider all the measurements that my magazine held in certain areas. As much of a helping hand this was, it did cause some major disruption for the progress I had currently made with my double-page spread because it meant that it wasn’t possible to readjust the measurements without disturbing the entire layout of my double-page spreads. Even though this did cause severe disruption to my production schedule and ate into my spare time to sort out, it was definitely worth it in the end because both my double-page spreads looked much cleaner, orderly and spaced out which is what my target audience is used to in the actual ‘OP’ magazine. (Covers Unit 8 1.1)- This whole experience is also a good one to keep in mind regarding future progression and as a journalist in the industry: this is a vital skill I can and obviously will carry on into next year’s projects and it has taught me the importance of using my own judgement when it came to problem-solving, even if it means carrying out the little extra research- which I had to do in this case scenario.

(Covers Unit 8 4.1/1.1)- This measurement-adjustment process introduced some self-refection towards my previous projects, especially my first final project. I compared the double-page spread I create then to my current ones to see the difference and I was honestly very surprised at the unexpected difference I had for mixed reasons. I was over the moon to see the proof in my current double-page spreads of how far I have progressed over the year regarding the skills I have been able to use to more of an industry standard over time and how many new skills I have learned in the Final Major project compared to my first term as a journalism student. However, I did feel a sense of regret that I didn’t really consider the use of the tiny measurements for my first project because that spread looked a lot more crowded and not spaced out enough. But then I realised that for a student who has had little experience of the software on a course which they have never studied before, I wouldn’t have remembered to consider those little elements!

 

Editor's letter (submission piece)

FMP editor’s letter (final submission piece)

 

(Covers unit 8 3.1/1.1)- As for my editor’s letter, my expectation on this were totally different to the double-page spreads because the editor’s letter is the same in every issue in terms of the layout, measurements and what and where everything is positioned so this was very easy for me to replicate.

Regarding the production of my editor’s letter, I’d happily say that the process of development was much smoother and less tense to complete because: I was emulating a set layout that appears in every issue of ‘OP’ and I had the experience with researching more into the measurements and distances of elements apart from each other. This meant that I could measure out everything on the page coming from the issue itself and use this as a guide when it came to actually creating it on InDesign.

(Covers Unit 8 3.1)- Not only this learning curve but also the recent discovery of the measurement and X/Y axis tools allowed me to replicate these millimetre measurements without error. Due to both of these factors combined, the result is a final editor’s letter that looks pretty identical to the existing one in terms of the paragraph and column measurements, almost-perfect accuracy with the font text and how I even applied a little ‘throw-back’ with the use of the double-page spread I created for my first final project! (Covers unit 8 3.1/2.2)- However, I did face a few difficulties that could have impacted the overall final piece. One of them was that InDesign didn’t have the exact correct font for the ‘at a glance’ section. All I could do here was find the closest look-alike to the font used by ‘OP’. another problem was the grey arrows in this section because InDesign didn’t have the tools to create this. The fact that I could create it in Word and them copy it across proved that- along with the text font- that problem solving comes to me more naturally than previously (with thanks to project 2 which was all about problem solving!) it’s also perfect practice for the industry within journalism because if I couldn’t face up to problems and solve them then, no news would be of a good enough quality to publish or get published at all.

Looking at how all of my final pieces have turned out and how they have progressed through the production process, I have clearly proved that I have effectively carried out all that I proposed during my proposal regarding the use of Adobe InDesign. In fact, I have successfully gone above and beyond this with how many new skills I have picked up along the way with the measurement tools and the X/Y axis tools too. All of these factors have also posed perfect opportunities for self-reflection on my progress as a journalism student but also in relation to the industry.

 

Target Audience:

My target audience for this project clearly depended on my magazine brand I set myself to emulate and my topic(s). My general target audience for the magazine was aimed at those of all genders and backgrounds with a strong interest or passion for photography but my topic narrowed it down to amateur or beginner photographers who are wishing to or starting to take up photography- this was concluded during my project pitch when my tutors questioned me on whether my target audience would be more appropriately based in categories of interest rather than age and gender due to the content of the magazine. (Covers Unit 8 2.2)- In relation to my double-page spreads in particular, I feel very strongly that I have clearly met the requirements of the target audience due to the fact that I have successfully developed two double-page spreads that show a strong relationship with the layout of the magazine and an editor’s letter that replicated almost by the millimetre the actual page from ‘OP’.

(Covers Unit 8 1.1/2.2)- Any of my final pieces for the Final Major Project will ask the question of whether they have met the requirements of my target audience. And although I haven’t replicate my double-page spreads from any existing ones, I can say that I have indeed met the target audience’s requirement through the aesthetically identical appearance to the existing layout of the magazine- which is the same in every issue and hence that, is what the target audience expect from every issue of ‘Outdoor Photography’. As for the editor’s letter I produced, this was definitely no exception; the first thing the reader finds when they open the cover page of ‘OP’ is the editor’s latter in the same format, style, layout and text font in every issue. As a result, this is what they expect from every issue and I can assure the reader that from how mine looks regarding professionalism and identical layout and format, the target audience would most probably become as intrigued as ever to read mine if it was to appear in the actual magazine itself.

This was in collaboration with how ‘Outdoor Photography’ features all different experiences from various photographers in every issue.

 

Personal management:

(Covers Unit 8 3.1)- For my double-page spreads, I and set myself to do a first draft and a final draft for each within a wo-week period: one week for the first draft and the next week for the final one. This only applied to the double-page spreads because I knew they would look totally different from each other in terms if layout and both feature very different content, even though the target audience would clearly whether or not they both looked like they came from ‘OP’. The other point of one week per draft was so that I could recall my memory with Adobe InDesign and get back to grip with the tools available once again.

(Covers unit 8 3.1/1.1)- Overall, I personally believe that my strongest skills here was how I managed my time and how I planned my production schedule according to the deadline and how each stage should take to complete. I also kept in mind that we had a couple of bank holiday Mondays and a one week half term which counted as one project week so I managed to organise my work around that. I also left those weeks completely blank of any production work in case I had anything I might have fallen behind on or need to finish. (Covers unit 8 1.1)- However, even though this element of the Final Major Project covered criteria, I also needed to prove that I understood what each criteria meant and how to achieve it. This was when I developed my own blog post checklist that consisted of a production log and weekly progress summary that covered certain criteria depending on the work completed that week. This assured me beyond everything else that I was achieving each criteria to distinction standard and that I was also considering endlessly about what went well that week but also what I could have I improved upon too.

(Covers Unit 8 4.1)- Though saying this, there was one major weakness that I didn’t really realise I had until it was mentioned by my tutor: asking for feedback on my production work. This was quite hard for me to become friends with at first because my confidence levels in myself were still lower than they should have been. However, I notice over the weeks that I was handing over more article drafts each time for feedback and corrections that needed making. As hard as this was for me to get to grips with at first, it taught me that the positives that came out of it were miles greater than the feelings of mild disheartening, (Covers Unit 8 1.1)- and the feedback even taught me a few things about my magazine brand that I didn’t really pick up on before. For instance: my tutor commented that my language compared to the ‘OP’s’ language style meant that mine was very conversational and talked how I would talk for real. It was also noticed that I referred directly towards my photos whereas the magazine articles talk about the journey taking them rather than directly towards the photo. All this required was altering my articles according to all written feedback given and my language style research. Not only did this teach me one of the most vital lessons of the project but in the context that these errors would have lowered my final grade for definite and a skill I can build more and more confidence in overtime in preparation for next year and as a future journalist.

(Covers Unit 8 4.1/3.1)- Other major helpful and successful elements of the project included my learner progress tracker and feedback sheet(s) which held all my feedback given and how I was going to implement that into my production work- all of which helped me to keep on track with my progress and get myself into the habit of setting interim deadlines, playing a part of my production schedule too. Even though many of my target were ‘to complete…’ or ‘to research more on…’ I found it really handy when it came to looking over the week’s production with my tutor so that he could voice his thoughts on my work whether they were good or suggestions for improvement. This definitely involved the week where the target for regular feedback-asking was implemented so whatever the targets were, this proves that they all made my pieces as professional and ‘OP’ emulated as they look now.

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Final Major Project: Final evaluation

Final Major Project: Week 8 weekly progress

(Covers Unit 8 3.1)- This week, since I had begun and finished my opening page (editor’s letter), I do feel a strong sense of satisfaction with the progress made. This doesn’t apply just to the completion of my editor’s letter though; it’s also because of the quality of the emulation I carried out throughout the production too. Because I deliberately paid the most attention to the measurements and distances of elements, I had very little to improve upon at the end of the production of it and the overall page looked much more like the emulation I expected but hoped for. (Covers Unit 8 1.1)- I knew that this method of production wouldn’t have been too much of an interruption with the rest of the tools used in the software because after weeks of using InDesign for my double-page spread I knew all the tools of by heart including what thy do and how to access them. All I needed to do was access them and apply the correct measurement to them on my page so if anything, production time was the same as it normally is.

(Covers Unit 8 2.2)- However, the reason I may have completed it in this week along may have been because it was only one page and that page holds the same layout, style and measurements in every issue of ‘Outdoor Photography’. Even though I researched more than one, I only really needed to look at one and use that as my guide for this emulation. The evidence for this has come from my research of the several issues analysed.

(Covers Unit 8 1.1/2.1/2.2)- One major piece of feedback I got, amongst the rest of my class, was my grades for criteria Unit 8 1.1/2.1/2.2. The grade for these first three criteria were all of a Distinction standard and explained to me how I have consistently and precisely broken down each criteria requirement in order to understand in detail how to achieve each one, how in-depth my research has been with my sketchbook and how detailed my evaluations and production logs are in sync with the project criteria. (Covers Unit 8 3.1)- Although this was extremely promising feedback for more than half my project, my tutor made me realise that all of the work I have produced so far for this project all hold a good and strong ground for me to progress next year and use to my higher advantage in order to ‘carry out some more substantive journalism in the future’.

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(Covers Unit 8 4.1)- In terms of our progress tracker booklets and our progress within that, we were back to normal this week regarding discussing this one-to-one with our tutor. On my section, I commented on how starting my editor’s letter article over the week off had really helped me to get stuck in with producing the layout for this piece as well as purchasing he extra issue to allow me to start it. I also mentioned how my confidence with asking for feedback is growing slowly but surely as well as the frequency in questions regarding Harvard referencing I was/am asking. However, I did comment on the stress levels at one point being higher than usual this week but despite that, I was able to not let it get in the way of producing a good emulation of the editor’s page mainly because of the care put in with all the tiny measurements with millimetre-accuracy!

In response to my views, the feedback my tutor gave me was mainly related to what he spoke to me about yesterday with criteria Unit 8 1.1/2.1/2.2 in the way that I have developed the skills required for carrying out the real yet required journalism. He also mentioned that my project and the final pieces as part of it pose a strong point as to progress from and that I should be taking confidence from my drafting processes and the way that they are making the end pieces and articles even more improved by the day.

Office Lens 20160612-143534

In terms of my feedback sheet, this weeks’ additions mainly consisted of the what was said about my grades for my work currently marked over the half term and about how the skills that have lead me to complete my Final Major Project pieces have put me in a very strong position in which for me to progress upon and to achieve higher ambitions for my work next year.

Office Lens 20160612-143618

 

(Covers Unit 8 4.1)- Regarding the targets for this week which were set before half-term, I wasn’t entirely able to achieve the target of completing my first editor’s letter draft since I didn’t have appropriate access to some of the image files to complete it. However, this will cause distraction to my final production week but only to a minor degree because it was only two images that needed applying and I’ve already references the required one so that will save even more time. (Covers Unit 8 1.1)- Speaking of next week’s targets, these are all incorporated into my production schedule anyway since this week is purely applying finishing touches to all my final pieces, producing my final evaluation and proof-reading literally every blog post and piece of Final Major Project work- not to mention Harvard references and making certain that they are there in the appropriate places and formats. I will do the majority of this proof-reading but I will definitely get my tutor and fellow classmates to also proof-read my work for spelling and sentence structure: a vital skill as a journalist which shows trust in another person’s feedback to provide the audience with the best information and news possible!

Final Major Project: Week 8 weekly progress

Final Major Project: Week 8 production log

Now that I have returned to college from the half term, I was able to dive right into the production of my opening page/editor’s letter for my Final major Project. I originally had it all planned out at the pre-production stages so that I could get started anyway but having the week off really helped me to not only pan exactly what to do by the day but to also start the development of my editor’s letter first draft.

(Covers unit 8 2.1/2.2)- Before I even began to start my first draft, I immediately came across a problem: I had handed my sketchbook over to my tutor for marking over the half term which had the article in it so I thought it would be useless to start without it in that context. However, it came to me that each issue comes out around a week or two earlier than the beginning of its month so bought a copy of the June 2016 issue which had the editor’s letter right after I opened the front cover. I decided to use as much of the research from this that I could and combine my research portfolio with it this week. (Covers Unit 8 2.2/3.1)- As a matter of fact, I actually found the extra ‘Outdoor Photography’ issue extremely beneficial for when I returned this week because in my research portfolio, despite all the layout/content details I wasn’t able to apply all the correct measurements to it since I cut and applied separate elements from the whole page. The solution to this problem was for me to measure all the elements, positioning and distances of them on the issue page itself and as a result, mine immediately started to look like the actual page of the magazine without even applying the text to the paragraph columns yet. All because of an element as detailed as the measurements!

Here is the page with all my measurements drawn on it:

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(Covers Unit 8 1.1)- Not only has this skill benefited my opening page from the first draft and both my double-page spreads but it’s also a vital skill for future projects and an essential skill for the second year of the print and journalism course. This recently developed skill and success with my editor’s letter made me reflect back to my first final project in particular because this was the first time I had: come across the ‘Outdoor Photography’ magazine and created my first double-page spread emulation upon it.(Covers Unit 8 4.1)- This reminded me that I wasn’t as detailed with it as I possibly could have made it- with such elements including all the essential measurements. This whole thought came to mind when my tutor was going over my marked project work and grades with me because he commented that this entire project including the research were all building up my skills for the second year when it will all be more about the ‘doing’ of the projects and skills. I was more happy than disheartened that I didn’t exactly do what I was doing now back then for a number of reasons: it would defeat the purpose of the first year which is learning the skills; it was obviously a reminder for the future to remember for upcoming projects and it made me feel a sense of achievement for what I have managed to achieve in one year when I’ve only been back and forth to the software used. One fact I always keep forgetting is how back then with using a software I had never used before and four months into a course on something I’ve never studied before, I obviously wouldn’t have remembered to consider all the little measurements!

(Covers Unit 8 3.1/1.1)- Even though this was the editor’s letter I set out to create this week, it involved the same processes as my two double-page spreads, the same software (Adobe InDesign) and the exact same tools that I used to create my double-page spreads. These included: measuring out the perimeter of the page so that mine emulate the actual magazine perfectly and also the content fitted in its correct positioning properly too. I found this out with my double-page spreads previously- if the measurements of the page aren’t in sync with the magazine, the content won’t fit at all in sync with the magazine. However, the column distance tool was a must for this page along with the line and line thickness tools and the font/font sizing tools to ensure that my editor’s letter looks precisely like he one of the magazine itself. However, I do believe this week that taking extra care of the distance measurements has really made me have very few doubts about the quality of the layout since I was to implement all the required in their correct positions almost straight away without fussing over them not being positioned correctly- due to the measurements being out of sync with the magazine. This skill is a vital one which is used constantly throughout the industry since measurements almost gives a magazine it’s own layout personality and if it wasn’t for this being applied to magazine in industry, I would have no appropriate or accurate research on this element. (Covers Unit 8 4.1/3.1)-When it came to the grey arrows inside the grey side box, the tools to create this weren’t available on the InDesign software so this was when I used Microsoft Word to create these arrows and then copy and paste it on to my editor’s letter. From there, I was free to re-size and adjust it from there to my requirements and desires.

Here is my production progress as I created this editor’s letter:

opening page 1

opening page

opening page

opening page 4

opening page 5

opening page 6

opening page 7

opening page 8

(Covers Unit 8 4.1/3.1)- Looking at my progress on my editor’s letter in comparison to the actual page from the magazine, I really am thoroughly impressed with how the result is looking after just this week regarding the layout, how the measurements I’ve carefully used has benefited this big time and how the colours are almost completely identical to the magazine page too. However, along the way I did face a few annoying but minor problems. An example included my phone running out of battery at the time when I needed to take a photo of myself for the page and another of an existing double-page spread to cover the fourth one of the ‘issue at a glance…’ section. Even though this was a problem beyond my control at the time, all I could do was complete everything I could of it and prior to applying it to the page, Harvard reference the existing double-page spread I intended to use so that I could reassure myself I haven’t missed out on referencing it correctly. This was very quick and easy to reference too because the double-page spread I will use is already in my research portfolio!

(Covers Unit 8 3.1)- Even though every extra chose that leads into the next week will obviously disrupt my production schedule, this shouldn’t be too much of a hassle because there are only elements that can be added- the hardest part is all done with the Harvard referencing and article writing/feedback given for it. After realising this, there is also a good side to it: next week is all about going over every piece of Final Major Project work I’ve produced since the deadline is next Friday so whilst I am adjusting this page, I can go over all the articles and references while I’m at it to say that it’s all checked over and put my mind at rest over it.

(Covers Unit 8 3.1/1.1)- Continuing with my target from weeks ago now of asking for more frequent feedback on all my article/layout drafts, I handed my editor’s letter draft to my tutor for feedback and this time, it related once again to the language used and how I was communicating to the audience. Whilst discussing this with my tutor, he commented that I was writing how I would talk myself in my article and many of the adjustments involved simply trimming down on what seemed unnecessary and one part which didn’t seem to make much sense to the reader. This made me realise that my main point of focus was to now emulate the language of the magazine as I can without sounding how I normally do myself and considering whether those little elements are really necessary and would appear in ‘Outdoor Photography’.

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(Covers Unit 8 4.1)- But from looking at how my final editor’s letter is looking after this week overall, this is the first time I have hardly been able to strongly criticize it in any way. This is mainly as a result of the immense consciousness of the tools used and how they impacted my piece, understanding how adjusting my articles according to feedback will definitely affect the overall emulation. (Covers Unit 8 2.2)- The main cause for this success I believe is the extra ‘Outdoor Photograph’ issue I bought over the half term to cover for my article draft; I was able to accurately draw and measure on the page itself all the distances and sizes of elements so that the fit in nicely with those of the magazine but also the page perimeter measurements of the magazine too. Due to this, I have very high confidence that this page would attract the audience who would read ‘Outdoor Photography’ for real!

 

Article Harvard references:

First draft:

If you are a young photographer-to-be picking up OP for the first time it may seem overwhelming to see the capabilities of modern cameras and even editing software such as Adobe Photoshop and Lightroom (O’Neil Hughes, B. 2015) . As a young photographer myself I have experienced these emotions from time to time. I can’t emphasise enough that this is one of the most off-putting hurdles for anyone taking up photography. This from my experience too. However, proof lurks in this month’s OP that it doesn’t always have to be that daunting. For instance, how smartphone technology has advanced to the stage of featuring numerous but self-explanatory editorial tools in comparison to complicated processes involving photographic darkrooms (Egbert, L. 2015). In fact, the darkroom process makes the use of modern technology seem effortless to todays’ amateurs. We have the multi-purpose Adobe software but many rely on smartphones like the iPhone due to how self-explanatory it’s known to be (Pakarklis, E. 2014). In my experience I have seen more iPhone cameras used than any other use of photographic technology and due to the ease of use from them, it’s clear to see why they’re so widely used.

Today’s generation has a flare for photography like never before, but why is this? This month, landscape photographer Simon Swales (Swales, S. 2016) gives his perspective regarding how photography became a part his life as well as my own experience as an amateur. I’m not sure about you but the contrast between professionals with years of experience with someone who has just purchased their first camera makes me thoroughly look forward to learning the limitless perspectives each photographer may hold. Whether you’re a professional or on the road to becoming one, there’s always still more to brush up upon or find love for within the world of photography!

(Cairns, P. 2014)Office Lens 20160612-143235

 

 

Final draft:

If you are a young photographer-to-be picking up OP for the first time it may seem overwhelming to see the capabilities of modern cameras and even editing software such as Adobe Photoshop and Lightroom (O’Neil Hughes, B. 2015). As a young photographer myself I have experienced these emotions from time to time. I can’t emphasise enough that this is one of the most off-putting hurdles for anyone taking up photography. This from my experience too. However, proof lurks in this month’s OP that it doesn’t always have to be that daunting. For instance, how smartphone technology has advanced to the stage of featuring numerous but self-explanatory editorial tools in comparison to complicated processes involving photographic darkrooms (Egbert, L. 2015). In fact, the darkroom process makes the use of modern technology seem effortless to todays’ amateurs. We have the multi-purpose Adobe software and many rely on smartphones like the iPhone due to how self-explanatory it’s known to be (Pakarklis, E. 2014). In my experience I have seen more iPhone cameras used than any other use of photographic technology and due to the ease of use from them, it’s clear to see why they’re so widely used.

 

Today’s generation has a flare for photography like never before, but why is this? This month, landscape photographer Simon Swales (Swales, S. 2016) gives his perspective regarding how photography became a part his life as well as my own experience as an amateur. I’m not sure about you but the contrast between professionals with years of experience with someone who has just purchased their first camera makes me thoroughly look forward to learning the limitless perspectives each photographer may hold. Whether you’re a professional or on the road to becoming one, there’s always still more to brush up upon or find love for within the world of photography!

(Cairns, P. 2014) Office Lens 20160612-143235

Bibliography:

Cairns, P. (2014). ‘How to take awesome wildlife photos’/’Plan and then plan some more’. Outdoor Photography, (issue 175 February 2014) P.26-27.

Cairns, P. (2014). ‘How to take awesome wildlife photos’/’Plan and then plan some more’. Outdoor Photography, (issue 175 February 2014) P.26-27.

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, 21st November. Available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016).

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016)

Pakarklis, E. (2014) ‘9 iPhone camera features every photographer should know’. iPhone Photography School, 11th November. Available at: http://iphonephotographyschool.com/iphone-camera/ (accessed 25th April 2016).

Pakarklis, E. (2014) ‘9 iPhone camera features every photographer should know’. iPhone Photography School, 11th November. Available at: http://iphonephotographyschool.com/iphone-camera/ (accessed 25th April 2016).

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

 

 

 

 

 

Final Major Project: Week 8 production log

Final Major Project: Research Pack

This research pack will be outlining all my completed research methods, sources, my research portfolio and references to my interviewees and target audience along with why I have made these choices. Also how this all links to my project topic. It will also contain links from other blog posts which have reference to the content of the research pack and criteria that it covers.

Contents:

  • Research methods
  • Sources of research
  • Qualitative and qualitative research used
  • Interviews conducted
  • Presenting my research (portfolio)
  • Target audience
  • Style Guide
  • References

 

As part of my Final Major Project, research was compulsory since it helped my to both gain and brush up on knowledge of the magazine I will be emulating which includes the style, content, layout and text within it. However, to do this effectively, I needed to know what research methods to carry out, what sources to use and how to present it all. This part of the process may have been one of the most time-consuming parts but it was made slightly easier with the experience of past projects and units such as my first final project and research unit. The first final project was when I first encountered the ‘Outdoor Photography’ brand since I created an emulated double-page spread for this magazine. My research unit also played a major part of this since it helped me decide on the most suitable research methods depending on my topic. All of these factors combined helped me to make the most appropriate choices for my topic and chosen medium.

Research methods: 

(Covers Unit 8  1.1/2.1)- First of all, I knew immediately that my research was going to consist of both primary and secondary research because of my two topics. The topic on how technology has enabled amateur photographers to produce stunning photos fell mainly under secondary as it involved research on current photographic technology available in the market today including mobile phone editing platforms, cameras, lenses and research into photographic darkrooms. However, primary research came into this section too because I decided to carry out some email interviews with professional photographers to gather their views and opinions on photographic technology for use in the double-page spreads. However, this also fell into the bracket of why photography has become part of people’s everyday lives because I was able to gather their experiences of how they gained interest and how much it means to them. This part of my project topic consisted of mainly primary  since it featured experiences of myself as an amateur photographer (counting as primary research) and those opinions from the professionals I interviewed.

(Covers unit 8 2.2)- This amount of primary and secondary research each was also due to how ‘Outdoor Photography’ has what they call ‘zones’ in every magazine issue such as articles from the photographers on their work but also those that feed the reader information on cameras, accessories and locations to shoot so this level of primary and secondary research will create a nice balance for my double-page spreads.

(Covers Unit 8 2.1)- When it came to researching the information and knowledge required for my opening page (Editor’s Letter) this posed a much less heavier work load because it purely relied on sources from the magazine itself which was the page itself. This meant that the research was all secondary research because it didn’t require me to carry out any interviews or to research anything information from scratch. This section was also much easier to research as well since the layout, text/fonts and positioning of columns and side boxes are all the same in every issue of ‘Outdoor Photography’.

Sources of research:

(Covers Unit 8 2.1/1.1)- But where there’s primary and secondary research, there has to be sources. Although, this mainly applied to my secondary research. Even so, it meant the use of existing magazine publications of my brand (including online) since they helped me to brush-up my previous knowledge and experience with the layout, style and text for the double-page spreads of my  publication. However, other secondary sources included: online sources of ‘Outdoor Photography’, sources of information on smartphone photo-editing tools, computer editing software and photographic darkrooms. When it came to my opening page, I only really required the one secondary source of the opening page itself from ‘Outdoor Photography’. This was for a number of reasons: because this part of the research only required secondary since it didn’t require any interviews or statistical data. Also, all the elements I needed to emulate the page like the columns, text font, measurements and side boxes were all present on the page and ready for me to examine and apply to my research portfolio.

(Covers Unit 8 1.1)- From considering whether primary or secondary research would be involved; which methods and sources or research will be used all the way to which people to talk to, all of these skills are vital for success within the industry. Journalists are an immediate example for when they are investigating for an article/report- this also applies to TV news broadcasters, radio reporters and broadcast journalists too.

Qualitative and qualitative research used:

However, whether it was primary or secondary research I focused on at any one time, it required me to remember my research unit where we focused on qualitative and quantitative research. (Covers Unit 8 2.1/2.2)- I know for a fact that the ‘Outdoor Photography’ magazine has very little to no statistical data in it so I definitely didn’t use any quantitative research. However, the fact that the magazine is all article/language based meant that I had to use qualitative research to fit the magazine style and to also conduct my interview questions. I remembered from the research unit that qualitative means much more detailed answers to the questions which is exactly what I needed for my project in relation to what photography means to professionals. To ensure that my qualitative research with my interviews was worth it, I used my knowledge of conducting open and neutral questions to ensure I gathered as much detail as possible for to use in my double-page spreads and to relate to the magazine’s style.

Interviews conducted:

Here are the questions I conducted to ask my interviewees along with the replies I got from both of them (also refer to my research portfolio):

 

Dear Sir/Madam,

My name is Grace Pulford and I am a Print and Journalism student at Canterbury College to one day, hopefully, become a photojournalist. I am currently researching for my next project which will be investigating why photography has become a part of many people’s lives- whether its career, hobby or passion, along with how the latest digital technology has enabled many beginners to eventually become near enough professionals. Because of this, it would be much appreciated if you wouldn’t mind answering some questions for me (which will play a major part of my project):

  1. What caused you to gain an interest in photography in the first place and why?
  2. Why do you feel that photography has been a part of your life?
  3. How do you feel that technology and computing software today has allowed many beginners to produce professional-quality photos?
  4. What are your opinions on the use of technology and computing software to assist photo quality?
  5. If you have ever used technology and computing software in any of your work, what have you used?
  6. Would you recommend the use of technology for beginners in order to achieve professional-quality photos and why?
  7. Is there any general advice you would personally give to anyone wishing or beginning to take on photography?

If you have any answers to these questions, please email me back to: gracelizpulford@gmail.com. It would be much appreciated and help me massively with my project.

Thank you so much for your time.

 

Interview 1

(Swales, S. 2016)

 

Interview 2

(Sedgwick-Jones, K. 2016)

Interview 2.5

(Sedgwick-Jones, K. 2016)

(Covers Unit 8 3.1)- Before this term started, I made the choice to start conducting my interview questions a week early and sent the first one to a professional photographer who had his work published in issue 203 April 2016  of ‘Outdoor Photography’. The reason I began this part of the research early was in case I didn’t receive a reply in a specific time period which would allow me to come up with a plan to fall back on to if it came to it.

 

Presenting my research (portfolio):

(Covers Unit 8 2.1)- In terms of presenting my research, I decided to present all my findings in a physical portfolio book for a number of reasons:  I carried this out with my first final project and due to the success this resulted in with me, I knew I could pass it on to this project with remembering how it allowed me to become more thoroughly engaged with the content as well as seeking ways of organizing my findings by hand, and using my writing skills without the use of a computer.

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Target Audience:

(Covers Unit 8 2.2)- Without knowledge of my target audience for this project, I wouldn’t have been able to research the information I would need for my final double-page spreads. In addition to this, I wouldn’t have decided on the main topics for my project as I would have no audience to attract with it. But since my project holds a two-way topic, the target audience for my Final Major Project is a bit two-way. The magazine of ‘Outdoor Photography’ is aimed at those with an interest or passion for photography including well-known professions who have their work featured. However, my topic narrows the audience down though to those who are wishing to or have started to take up photography and those who hold an interest in the latest technology able to assist these tasks. Both of these cover all backgrounds and genders (especially with my topic). However, it has come to my attention that my target audience is less about age and more about categories of interest since my topic illustrates no two alike reasons for people’s love for photography. (Covers Unit 8 2.2)- During my double-page spread and opening cover production, I will need prove to show that I have considered my research by using elements from my secondary research. The target audience/reader should be able to tell virtually no difference between mine and the original if the layout, text fonts, language style and measurements are all correct.

Style Guide:

(Covers Unit 8 1.1)- I was introduced to the style guide for the very first time at the very beginning of the Final Major Project. But the purpose of it started to make clear sense not only in general but also to my specific project. The reason I developed my own style guide was mainly because of my chosen medium which are two emulated magazine double-page spreads so this style guide outlined every little detail in relation to the way ‘Outdoor Photography’ present: the information, paragraphs, text fonts, drop caps, and sizes depending on their role on the page including sections and how names, money and dates are also presented. This style guide also included measurements and distance measurements for paragraphs, text columns and page perimeter and column separation lines.

However, this style guide is one which I have developed according to analysis of the magazine itself since I was unable to find an existing one online.

 

FMP style guide

FMP Style Guide:

Layout: Throughout the magazine there are sections that have vertical and/or horizontal lines just inside the perimeter of the page. These lines are especially present in the ‘Locations Guide’ and ‘Nature Zone’. Although they do not go all down the page in the ‘Nature Zone’. The Locations guide is incredibly popular with these lines because they are seen going through almost every space between each paragraph, column of text and image. However, these are also seen frequently across a number of photographer’s articles.

Measurements: The measurements of the page lines and separation lines vary on every page. However, in the ‘Locations Guide’ the vertical lines cover the length of the page with an approximate 9mm distance between the line and edge of the page. Horizontally, this measures at a 13-15mm. The horizontal line reaches the entire width of the double-page spread. When lines are in between columns and images they measure halfway in between them at 3mm.

Punctuation: Much of the punctuation throughout the magazine consists of simple full stops, commas and apostrophes where and when appropriate. There is use of dashes, colons and question marks although these are infrequent.

Font: The font varies all throughout the magazine depending on the text, what information it holds, and where on the page it is: The main article headlines are in ‘Arial Black’ at size approx 34pt. The Articles themselves are in font ‘Times New Roman’ at size approx 12pt. However, the sub-headlines for articles involving photographers and/or their work art are in italics all throughout with the photographer’s name always highlighted in bold. With the side photo indicators, there are three fonts involved: the position indicator is in ‘Times New Roman italics’, the photo description is in ‘Arial’ and the photographic device used is in ‘Arial italics’. All of which are a size 11pt.

Drop caps: At the beginning of each article, drop caps very frequently appear throughout the magazine. They take up no more than four lines in total but no less than three. Despite the font for the rest of the article, the font size always remains as ‘Arial’.

Paragraphs: the length of every paragraph varies depending on the page layout but it never goes beyond 20mm before the bottom edge of the page. The width also varies depending on the layout but can be anything from 50mm-60mm or as much as 95mm. This also includes the drop caps. The distance between each paragraph columns measures out at 6mm.

Page folios: The page folios contain the page number, name of the magazine and month of the issue. All of these are in the font of ‘Arial’ at size approx 11pt. The page number and the month of the issue are the only elements of it highlighted in bold.

 

Bibliography (refer to research portfolio):

Buckley, D. (2016) ‘Lodge Park wood, Pembrokeshire’. Outdoor Photography, (issue 204 May 2016) p.49

Cairns, P. (2014). ‘How to take awesome wildlife photos’/’Plan and then plan some more’. Outdoor Photography, (issue 175 February 2014) P.26-27.

Cairns, P. (2014). ‘Giving your subject soul’/’Use Winter light’. Outdoor Photography, (issue 175 February 2014) P.28-29.

Campbell, L. (2014) ‘Life in the Wild’. Outdoor Photography, (issue 175 February 2014) p.68-69.

Campbell, L. (2016). ‘Life in the wild’ Outdoor Photography, (issue 204 May 2016) p.72.

Campbell, L. (2016). ‘Life in the wild’ Outdoor Photography, (issue 204 May 2016) p.72.

Advertisement for Canon from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, 21st November. Available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016).

Evans, G. (2016) ‘Reader Gallery’ Outdoor Photography, (issue 204 May 2016) p.60.

Evans, G. (2016) ‘Reader Gallery’ Outdoor Photography, (issue 204 May 2016) p.61.

Frost, L. (2016) ‘Quick guide to… Perspective’ Outdoor photography, (issue 203 April 2016) p.37.

Garvey-Williams, R. (2016). ‘High frame shooting for wildlife.’ Outdoor Photography, (issue 204 May 2016) p.38.

Garvey-Williams, R. (2016). ‘High frame shooting for wildlife.’ Outdoor Photography, (issue 204 May 2016) p.38.

Harris, G. (2016). ‘Tremadog Bay, Gwynedd’. Outdoor Photography, (issue 203 April 2016) p.51.

Horton, M. (2016) ‘Getting low’. Outdoor Photography, (issue 203 April 2016) p.33.

Horton, M. (2016) Unknown article name. Outdoor Photography, (issue 203 April 2016) p.30.

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘How to photograph epic landscapes’. Outdoor Photography, (issue 204 May 2016) p.30.

Advertisement for Nikon from ‘Wex Photographic’. Outdoor Photography, (issue 203 April 2016) p.94.

Noton, D. (2014). ‘The Bear Necessities’. Outdoor Photography, (issue 175 February 2014) P.38-39.

Noton, D. (2016) Unknown article name. Outdoor Photography, (issue 203 April 2016) p.40

Advertisement for Olympus, Fujifilm and Sony from ‘Wex Photographic’. Outdoor Photography, (issue 2016) p.94.

Outdoor Photography (Unknown author) (2016) ‘Perch Rock Lighthouse, Merseyside’. Outdoor Photography, (issue 204 May 2016) p.50.

Outdoor Photography (Unknown author), (2016) ‘Porth-Cadjack, Cornwall’. Outdoor Photography, (issue 204 May 2016) p.53.

Outdoor Photography (Unknown author) (2016) ‘Portreath, Cornwall’ Outdoor Photography, (issue 204 May 2016) p.51.

Pakarklis, E. (2014) ‘9 iPhone camera features every photographer should know’. iPhone Photography School, 11th November. Available at: http://iphonephotographyschool.com/iphone-camera/ (accessed 25th April 2016).

Advertisement for Panasonic and Olympus from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Parkinson, A. (2016) ‘To feed or not to feed’ Outdoor Photography, (issue 204 May 2016) p.42.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Ray, A. (2016) ‘Porth Nanven Cove, Cornwall.’ Outdoor Photography, (issue 204 May 2016) p.46.

Santillo, D. (2016) ‘In the spotlight’ Outdoor Photography, (issue 203 April 2016) p.71.

Santillo, D. Smith, N. (2016) ‘In the spotlight… Dan Santillo’ Outdoor Photography, (Issue 203 April 2016) p.70.

Sparks, J (2016) ‘In the spotlight’ Outdoor Photography, (issue 204 May 2016) p.63.

Sparks, J. Smith, N. (2016) ‘In the spotlight… Jon Sparks’ Outdoor Photography, (issue 204 May 2016) p.71.

Swales, S. (2016) ‘Goatfell, Isle of Arran.’ Outdoor photography, (issue 203 April 2016) p.48.

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

Advertisement for Tamron SP from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Watkins, S (2016) ‘Editor’s letter.’ Outdoor Photography, (issue 204 May 2016) p.1.

Watkins, S (2016) ‘Editor’s letter.’ Outdoor Photography, (issue 204 May 2016) p.1.

Watkins, S. (2016) ‘Editor’s letter: A different way…’ Outdoor Photography, (issue 203 April 2016) p.1.

Watkins, S. (2016) ‘Editor’s letter: A different way…’ Outdoor Photography, (issue 203 April 2016) p.1.

Weston, C. (2016) ‘Chemistry and magic.’ Outdoor Photography (issue 203 April 2016) p.63.

Weston, C. (2016) ‘Chemistry and magic.’ Outdoor Photography (issue 203 April 2016) p.63.

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

Young, S. (2016). ‘On the wing.’ Outdoor photography, (issue: 203 April 2016) p.84.

Young, S. (2016). Unknown title. Outdoor photography, (issue: 203 April 2016) p.84.

Final Major Project: Research Pack

Final Major Project: Week 6 production log

Since we are now on week six for our Final Major Project, it meant that I started to make a solid start on the first draft for my next double-page spread in the appropriate layout in the style of the magazine ‘Outdoor Photography’, and containing the relevant photos- all of which have been taken/sourced myself so will require no referencing, along with the majority of the written articles.

However, alongside my main production, a lot of extra or accidentally missed out information has crossed my kind via my tutors and fellow class members.

(Covers unit 8 3.1/1.1)- Unlike the very first draft I did for this project, I was able to just get straight on with using Adobe Indesign software since I knew all the software skills and tools off-by-heart at that point. These all included: planning and measuring out my paragraphing measurements in average sync to the magazine and also replicating the tiny page heading(s) with millimeter accuracy in distance and font style. This was also when I started to conduct the ‘first draft’ for my articles that would be part of that double-page spread. Like last week though, I did struggle to make a start with the article but this was due to more than having it come naturally to me; I suddenly remembered on Monday that I accidentally left the memory card with the photos I needed to use at home so I wasn’t able to make nearly an effective start as I could have. This was when I tried to envisage the photos as if they were in their position on the spread and produce what I could there and then. But on Tuesday I did remember the memory card and so I was able to progress effectively enough to complete one of the articles that day.

(Covers unit 8 1.1)- The fact that I used this specific kind of problem-solving skill actually gave me a lot to reflect on in relation to my own study progress and the industry. I know for a fact that, even though problem-solving skills like these are used in every aspect of the industry whether it’s radio production, TV broadcasting or journalism, the way I dealt with it wouldn’t be good enough as a working journalist because a solution would need to be done that moment in order for the news/project to still be published. However, the fact that I am not yet in that position but building up my skills to one day be in that position and I had no other suitable photo sources I could or wanted to use, it is still a valuable learning curve for me to reflect on in the future and for upcoming projects.

(Covers unit 8 2.1)- Whilst I was just over half way through the completion of my double-page spread this week, I did stumble over the concern for myself that I may not have included enough journalistic content within this, since the majority of it was taken up with my own experience article and photos- even though I was intending to replicate the style of my magazine. Even though I did consider my available options such as using my email interviews for why photography is part of the lives of those I email interviewed. I would put this into a format like found during my research where professional photographers are interviewed via the magazine on their work featured in it. However, in every issue, the first question always remains the same: ‘How do/would you describe your work?’ (Covers unit 8 4.1)- Since I wasn’t entirely sure about this idea because I was concerned it wasn’t ‘journalistic’ enough, I consulted my tutor over this matter and described that I could put it in the format of the magazine section involving this- which he seemed to approve and have no problem with, alongside the fact that it seemed to balance out nicely with research-related content and opinion/experience-related content. (Covers unit 8 3.1)- This was proved by both my double-page spreads because the amount of research-related content from both spreads would add up to approximately one whole double-page spread and the opinion-related content would add up to the other spread, resulting in a nice and justifiable balance.

(Covers unit 8 3.1/4.1)- Shifting my focus back to the main production of the week, this links back to one of my targets set last week which was to ask for more frequent feedback on my double-page spread drafts and articles from my tutor- which is exactly what I did today with the article I completed. This feedback was in the form of small correction notes on the printed version of it which he went through with me after. The vast majority of it was sentence structure and minor grammar with small prompts of where they should be positioned. This was fairly straightforward feedback in the sense that it only took me 10 minutes at the most to correct and, once it was gone through, it was clear where I went wrong. (Covers unit 8 2.2)- This feedback also reminded me of how the language in the magazine is very plain and not complicated to understand at all. Looking back at my writing, I saw that mine did ramble on a bit and slightly more than necessary too. But once I corrected those errors highlighted by my tutor, it did read quite a bit better and a little more like ‘Outdoor Photography’.

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(Covers Unit 8 4.1/2.2)- Even though I couldn’t help but feel a little disheartened with how much needed adjusting, it was outweighed much more by the levels of relief I had to asking for this feedback mainly because if I hadn’t and it came to my project being finally marked, it would have had a massive effect on my overall grade. And probably not a positive one. (Covers Unit 8 2.2)- This even immediately made me think of my research because the last thing I wanted was for anyone reading my double-page spread to think that I haven’t considered y research. However, the fact that this process does what it says on the tin: nothing but self-reflection, improvement and going back to my research in order to improve it reassured me that it would help me even more in the long-run. Also pointing out that this I building a stronger skill set and helping me to become more aware of my mistakes.

(Covers unit 8 2.1)- I had a bit of an interesting afternoon on Tuesday regarding my research portfolio; we went over the requirements for it as a class and it came to my attention that I had missed out a couple of minor elements within mine which were mainly measurements of various elements and paragraphs and a contents page at the beginning. However, I knew that this wasn’t worth threating over too much because it was easily fixable by going back through it and measuring all the element like page perimeter lines, paragraph texts and distances apart from each other. However, as a result of these or any additions/corrections to my research portfolio it will definitely mean updating my Harvard references for this to avoid any confusion, misunderstanding of the sources and possibilities of failing the unit.

(Covers Unit 8 3.1/2.2)- But in relation to the measurements for my double-page spreads, I realised that I hadn’t forgotten it completely because I carefully measured around the edge of the magazine to ensure my replications were as accurate as possible and also allowed the content to fit in more nicely. When it came to tiny measurements for the page corner titles and page number folios, I created my own little tool: I took all the measurements and distances in millimetres for the element and created a little box that held those same measurements. I then used the x and y axis tools within InDesign to move it by the millimetre to its position according to the magazine’s. When this was done, I could personally tell no difference from my double-page spread and the ‘Outdoor Photography’ magazine’s in terms of the corner title and page folio size/positioning.

(Covers unit 8 3.1/2.2)- In sync with my double-page draft created this week, it also brought my attention to the final draft I created last week- which as predicted, contained the same article errors I made this week. This meant that I had no choice but to revisit my first final draft and not so much ‘correct’ the mistakes but ‘adjust’ the articles to fit more into the language style of ‘Outdoor photography’. This was when I made the choice to attend the College LRC during the Friday this week in order to correct the article I produced this week along with half of the one I first created. (Covers unit 8 2.1)- When I sat down on Friday to have these errors adjusted, I was so happy to have my research portfolio now containing all the magazine’s measurements for everything. Since I mainly needed to remove chunks of text that didn’t really need to be there, it allowed me to play around more with the positioning of paragraphs and re-measure them to what they needed to be.

Here are the screenshots showing my production progress from the start of my double-page spread production on Monday to making the required adjustments on Friday:

spread 1 #1

spread 1 #3

spread 1 #5

spread 1 #7

spread 1 #8

spread 1 #9

spread 1 #10

spread 1 #11

(Covers unit 8 2.2/4.1)- I personally feel that from having to reorganise almost the entire layout of my double-page spreads and deal with the demands of the articles, I am well and truly proud of how my final double-page spread for the week has turned out; it looks much more spaced out like the magazine and as a result, looks much less cluttered yet clear to understand. I do still have only the smallest elements to put into lace such as the ‘in The Spotlight’ section but that will be completed net week since that’s the time I will be set to complete the final draft of the double-page spread. I personally believe that looking at the before and after comparisons of this week’s double-page spread, I feel that today’s adjustments to it after have made it look much more like the emulation of the ‘Outdoor Photography’ magazine. Even though it was only adjustments such as measuring the paragraph widths to the millimetre of the magazine’s, trimming the articles of unnecessary punctuation and text to replicate the style of those in the magazine, it made a huge difference by making the overall aesthetics of the spread look like I had made thorough care with using my research findings. This doesn’t mean that I didn’t use it at all before, this whole process just required updates and adjustments due to minor elements I forgotten about slightly. However, now having resolved all these, it shows that I have made my work even better as a result!

 

Here is the finished first draft for this week in Comparison to the adjustments I made to it on Friday:

double-page 1 draft 10

draft 1 before

double-page 1 draft 11

spread 1 first draft

 

(Covers unit 8 3.1)- Even though I was only half way through last week’s draft when I finished on Friday, I was astonished by the difference it made to it just like the first one- making it look more conscious on special awareness and orderly. Keeping in mind that I have also decided to reproduce some of my article for this spread due to the fact that I wanted to vary the theme of it a bit more since in the ‘Outdoor Photography’ magazine the articles, experiences and the photos are very rarely or never based on the exact same location.

Here is the draft from last week which I am currently in the process of adjusting:

FMP final double page draft 2 (PDF)

spread 2 adjusted draft

 

 Article Harvard References:

Double-page spread 1:

As a landscape photographer (Swales, S. 2016) Simon Swales has always been closely drawn towards the sea and mountains- as shown in his photography (Outdoor Photography, 2016). Having been a contributor to the OP Locations Guides since 2015 (Outdoor Photography, 2016)  Grace Pulford puts him in the spotlight…

GRACE PULFORD How would you describe your work? (Santillo, D. Smith, N. 2016)

SIMON SWALES I am predominantly a landscape photographer. I visited the docks, ships and shipyards and took photographs to use for my studies. (Swales, S. 2016)

 

GP How did you gain an interest in photography? (Swales, S. 2016)

SS I gained my interest to provide reference material for my own studies at Liverpool polytechnic back in the 1980’s. I visited the docks, ships and shipyards and took photographs to use for my studies. (Swales, S. 2016)

 

GP What Technology have you used within your work? (Swales, S. 2016)

SS I always use the RAW file format and convert to a jpg or TIFF using a pc so that the image can be displayed on a monitor. For this I use Adobe Photoshop. I only make minor adjustments with the software. (Swales, S. 2016)

 

GP What general advice would you give to any amateur photographer? (Swales, S. 2016)

SS Prepare to make a lot of mistakes. Eventually it will all come together and then you’ll get images that can sit with the best. (cameras / lenses) gets better all the time and computing software is the digital darkroom. (Swales, S. 2016)

 

Double-page spread 2:

As an beginning photographer, I have clearly used technology within my photos. To answer the question of which one, my phone. But nowadays, it’s simply not enough to state that. When it comes to my trustworthy Samsung Galaxy S5, I know that technology is helping me out. But without it I wouldn’t be holding the levels of admiration I have for my photos right now.

As an amateur photographer and journalism student, I know I still have a lot to learn about this art. During the introduction to Adobe Photoshop (Adobe, 2015) in the early development of this passion, I was better at losing track of all the editorial tools on offer than actually using them. I didn’t blame myself: from tools that adjust colour tone, cutting separate image elements, removal of hazes, to addition of blur effects, (Adobe, 2015) the whole package deal of it introduced that rush of anxiety inside me.

Having walked out with severe information overload, I can’t really agree that technology actually helps amateur photographers with this: many of the tools and software available today are highly advanced. Too advanced for the average amateur maybe? Referring back to Photoshop, adding how it can link to Lightroom which allows photos to be ‘easily’ organised and shared via Photoshop, (Adobe, 2016) it can somewhat mislead and often be hard to tell them both apart for their intended purposes.

On the opposite side of the spectrum though, I think of my first weapon for success… my Smartphone. Focusing on the two photos below, one obviously looks like the tone on it was adjusted. Try covering the left one up though and rethink: what perspective does it give? Does it look more like mist, or a winter sunrise? The effect tools on my phone were what asked those questions. In fact, it’s most interesting to see what just playing around with the tools can do to vary the entire atmosphere. From what I have witnessed, phones are slowly but surely convincing us that one shot will consider amateurs as professionals overnight. Looking back in time to when darkrooms were in constant use but the photographer was unable to reveal any photo until the end (Egbert, L. 2016). Now we have magazine adverts with full pages for endless lens options alongside the long lists with their prices (PARK Cameras. 2016.) I haven’t even considered lenses myself yet. Why? In my eyes, all a beginner should focus on their photographic device itself.

 

There is a difference between digital photography and digital image making. The end product in digital photography is the print and always will be. The end product in digital image making is displaying the image on a monitor. Technology and software is available to both beginners and professionals (Swales, S. 2016)

Yes I encourage beginners to use technology to TAKE shots. I then would say for them not to rely on editing software, if the shot did not come out… look at why? Was it the light? The film speed to fast? Software should be for touching up, slight tweaking or fixing or making dramatic editing changes that could not be done on the shoot itself. (Sedgwick-Jones, K. 2016)

 

Bibliography:

Advertisement for Canon from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016)

Outdoor Photography (Unknown author) (2016) ‘In the magazine this month…’ Outdoor Photography, (issue: 203, April 2016), p.4.

Outdoor Photography (Unknown author) (2016) ‘In the magazine this month…’ Outdoor Photography, (issue: 203, April 2016) p.4.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Santillo, D. Smith, N. (2016) ‘In the spotlight…’ Dan Santillo’ Outdoor Photography, p.70 (Issue: 203 April 2016).

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

 

 

Final Major Project: Week 6 production log

Final Major Project: Week 5 weekly progress

Regarding progress made this week with my project, I feel that since I have 100% completed my firstly-completed double-page spread , I can breathe a little easier now that I can start to map out the first draft for my next double-page spread for next week- which will be the double-page spread the reader will come across first. Because this one will be based on the experiences of myself and other professionals, I only have to focus on referencing what isn’t mine so it will take less time to do that and allow me to have more focus on the writing side f it unlike the previous one.

(Covers unit 8 3.1)- To complete this final draft, I obviously had my first draft I completed last week with the main purpose of helping me match the format and style of that one. However, it did make life a lot easier for me because I could just copy and past all the factors I needed from it on to my final draft such as: paragraphs in heir previously set measurements, accurately set photos, page perimeter lines and article subtitles from the first draft. This meant that it all enabled me to focus entirely for the week on the articles for my double-page spread- which I did!

(Covers unit 8 3.1/1.1)- Because of the fact that last week was purposely set for me to: complete the layout for my first draft and gain confidence with using the Adobe InDesign skills once again, it meant that I had all this knowledge fresh in my mind for this week. I very rarely needed to use any of the skills again from scratch because I could easily transfer the elements I required from my first draft on to my final draft in the desired positions and measurements. (Covers unit 8 4.1/2.2)- Apart from actually writing the articles themselves, i set myself a mini to-do list last week which involved taking more precise care when it cam to measuring out the page perimeter lines in relation to the font style and sizing- which I did manage to carry out successfully and as a result, made me feel that I had taken more care within producing more accurate emulation of my magazine brand. (Covers unit 8 3.1)- When it came to the article writing though, I’m glad that i took advantage of having the whole week because it was a minor struggle to know how to start it, even with knowledge and understanding of the language from the magazine . (Covers unit 8 2.2)- However, this was when I turned to my research portfolio where I commented on the style of the language used. It refreshed my mind that the articles and experiences don’t dive straight in to the main topic; they slowly introduce them by describing locations or summarized version of what they are about to expand upon. This as where I did the same to my articles, both on the technology involved with amateur photography and also my personal experience with photo-assisted technology. This is a useful tip I shall remember next week when conducting my first draft for my second double-page spread. (Covers unit 8 2.1/3.1)- This also applied very much to my email interviews I carried out with my professional/experienced photographers because I had to ensure their quotes were presented in the exact same format as the magazine. This meant producing a text box with the interviews in it. However, I needed to replicate the interview boxes exactly how they do it in the magazine which meant removing the quotation marks I applied and the names of the photographers who voiced these. I knew that this wasn’t too much of a worry in the long-term because both of these quotes appeared in the interviewed which I had Harvard referenced previously so I knew that I wouldn’t receive the blame for any misuse of used research.

(Covers unit 8 4.1)- This week, in relation to my progress/tracking book and general feedback, it was most interesting because when I showed my final double-page draft to my tutor, he questioned my about whether or not my  articles were part of the final draft or were a first draft themselves. I responded to this with how I had organised my production time to include the main article writing within my final draft production. This lead on to the target set that I will need to start continuously asking for feedback and opinions on my drafts. layouts and articles. Even though he is not allowed to prescribe me with any specific instructions, he is apparently allowed to give little nods of approval or for unspecified improvements here and there. If I’m brutally honest, I was less enthusiastic about this target as much as my tutor was for a couple of reasons: Firstly, this made me raise a concern I’ve had all week. I’ve seen another student doing a stop-motion animation for her project and another doing an asset file for all his proposal and research work. this made me question whether my idea and medium was too ‘normal’ and what I described face to face with my tutor as ‘mediocre.’ This was when he replied in response to this, and written in my progress tracking book, that I am putting myself at more of an advantage than any disadvantage because in focusing on the core skills required for this project and no doubt in the industry, they will help me in the long-run with my future project, encourage me to experiment when I am ready and have the core skills embedded more inside of me. Not to mention that this project is always my alarm bell when it comes to quality over quantity! However, another reason I was hesitant about this target was because- without trying to sound vain- I feel a strong sense of unease when anything needs improvement from someone else’s view due to my confidence levels still being lower than they should be.

20160515_212055

(Covers unit 8 1.1)- However, as nervous as I am to ask my tutor for his opinion on something- a task I will do properly for the first time on this course, it will also teach me some valuable skills I will require for the industry and workplace such as: having various work colleagues proof-reading my work to check for grammar and spelling mistakes before publication; gaining confidence in my own work and asking myself ‘how can I make this even better?’ (Covers unit 8 4.1)- Apart from my new nerve-wrecking target for next week, I was personally please with my progress made this week and how I commented on my new habits of: taking snapshots of my production progress and how the eased pressure allowed me to focus on the most required elements first- the articles.

(Covers unit 8 4.1)- Obviously, as proven by all the interesting feedback provided this week and my targets set, I have completed my first final draft successfully and in sync with my production schedule.- leading on to the fact that all of my set targets for this week are in perfect sync with my production schedule since during the drafting process I will be able to make the necessary corrections regarding criticism and will also be able to fill them all into my feedback sheet as proof of my positive ongoing progress.

20160515_212044

Final Major Project: Week 5 weekly progress

Final Major Project: Week 5 production log

This week’s production has been much more of a relaxed one compared to last week because with my research out of the way, I was able to focus entirely on the final draft for the double-page spread I started last week.

(Covers Unit 8 3.1)- This final draft tended to pose a lot less challenges than when I started to use Adobe Audition once again last week since I had already completed the first draft and had the skills and tools of the software fresh in my mind from last week. This meant that I could copy and carry across all the required elements of my first draft on to my final draft spread such as the paragraphs- which were all previously measured out, the subtitles, photos I used and the main article titles as well. Overall, this meant that it took the pressure off massively this week because I only had 2 major tasks to focus on for the week: producing the articles and content for the double-page spread and only making the adjustments I identified last week such as the measurements of the page lines. (Unit 8 1.1)- However, I did find the article-producing challenging in a minor way only in the context that I had to ensure that my writing style matched the style of ‘outdoor Photography’ and that it all fitted in my measured paragraphs whilst still in the correct font and font size. I obviously wrote out my articles relating to the topic but whilst also relating to my research findings. (Unit 8 2.2)- However, it did come to a point whilst producing my first article when I was struggling quite severely to fit in all the information I wanted to use regarding my research on the photographic technology of our generation. This was where I decided to prioritise the information I was going to use and use what I felt needed mentioning the most in relation to my topic. However, if what I didn’t necessarily use in my project itself is still in my research portfolio, it means that I have still taken the time to thoroughly research what was useful and hold the possibility of using that knowledge for future projects.

(Covers unit 8 1.1)- As much as this week has been all about production, it has required the use of some problem solving skills when it came to producing one of my articles and rearranging one of the paragraphing columns. I wanted to have one paragraph longer than the other but I knew that wasn’t entirely possible with the paragraphing tool along. This was when I decided to add a little text box of the same width but desired height so that I could add the remaining text I needed into that section. Also, this kind of skill (as well as the overall production) is an essential skill for use in the entire media industry let alone journalism alone. Problem solving skills must be used to be able to still present the world with what they want but need to know. this also refers back to my most recent project which required me to create an interactive piece, radio piece and video piece but relied on me to use my problem-solving skills all throughout the pre, post and main production. Because of this experience, I didn’t even think about the problem at hand, I just thought of a method of resolving it and got straight on with it- which is what I will be required to do with any problem that occurs in the industry.

(Covers unit 8 4.1)- But overall, despite the minor yet easy-to-solve problems I faced with the article writing this week, I feel that the progress I have made with my first final double-page draft is of an excellent standard due to my abilities to: follow the ‘instructions’ from my first draft; take careful consideration from my research and apply my researched content and magazine elements and apply them to my double-page spread as well as producing the articles according to my research findings too. I have included screenshots below of my double-page spread throughout the process of editing and problem solving to progress with editing it:

draft 2

draft 3draft 4draft 6draft 5draft 6draft 7

However, there was a slight problem when it came to viewing my double-page spread as a PDF file: I set up a double-page spread layout on the InDesign software only to still have an irremovable ‘master page’ on top. This was much easier to resolve than I thought because I was told by another student that I could edit and delete any unwanted pages in the PDF format- which I did and as a result, it looks a whole lot more professional without the need to scroll down all the time.

Below is my final draft for the double-page spread in its PDF format:

FMP double page 2 final draft 1 (PDF)

From tiny changes to the thickness of box and page lines and text colours all the way to applying full sectors of articles, all of these screenshots prove that these additions added bit by bit all started to bring the whole piece (Covers unit 8 2.2/1.1)- and with all the elements that are found within the ‘Outdoor Photography’ magazine itself- as also found in my research portfolio- it really was a piece of work for me to hold up and say ‘I’m really am proud of myself for this achievement!’ Not to mention that this covers the criteria of using my research findings to portray my double-page spread and the content within it clearly towards my magazine’s target audience and my topic’s target audience. As a result, I have very little doubt that any target audience member who would look at my spread would form some form of attraction or interest in it due to the emulation I have achieved within it.

 

Article Harvard references:

As a beginner myself, there’s no point in denying that I have used some form of photo-editing assistance for my first trials. To answer the question of which one, my phone. But nowadays, it’s simply not enough to state that. When it comes to my trustworthy Samsung Galaxy S5, I have to accept that- yes, it is technology helping me- but without it I wouldn’t be holding the levels of admiration I have for my photos right now.

In my experience as an amateur photographer and journalism student, I admit I haven’t seen it all yet but I have certainly seen enough: during the ‘introduction’ to Adobe Photoshop (Pinsky, H. 2015) in the early development of my passion for photography, I knew that I had a long journey ahead. I was better at losing track of all the editorial tools on offer than actually using them altogether. I didn’t blame myself one bit; from tools that adjust colour tone, cutting separate image elements, removal of hazes, to addition of blur effects (Pinsky, H. 2015)  the whole package deal of it introduced that rush of anxiety inside me.

Having walked out that lecture with severe information overload, I’m probably speaking for millions of amateur photographers out there who, like myself, may find it all somewhat easy to give up upon. I can’t agree that technology actually helps them in these situations either: the fact that so many of them are advanced for this category- too advanced maybe? Referring back to Photoshop, and how it can link to Lightroom- allowing photos to be ‘easily’ organised, shared via Photoshop (O’Neil Hughes, B. 2015) it can somewhat misleading and often hard to tell them both apart from their intended purposes.

On the opposite side of the spectrum however, it flashbacks to my first weapon for success… my Smartphone. Focusing on the two photos below compared to each other, one obviously looks like the tone on it was adjusted. Try covering the left one up though and rethink: what perspective does it give? Does it look more like mist, fog or a winter sunrise giving an impression? Well, the effect tools on my phone were to thank for that. Not much required to the original photo at all; in fact, it’s most interesting to see what just playing around with the tools can do to vary the entire atmosphere. Phones are slowly but surely convincing us that one shot will consider amateurs as professionals overnight. Looking back in time to when darkrooms were in constant use but we were unable to reveal any photo until the end (Egbert, L. 2015) Now we have magazine adverts blinding us with pages for endless lens options and another mental overload with their prices (Outdoor Photography. 2016) I haven’t even considered lenses myself yet. Why? In my eyes, all a beginner should focus on their photographic device itself.

 

There is a difference between digital photography and digital image making. The end product in digital photography is the print and always will be. The end product in digital image making is displaying the image on a monitor. Technology and software is available to both beginners and professionals (Swales, S. 2016)

Yes I encourage beginners to use technology to TAKE shots. I then would say for them not to rely on editing software, if the shot did not come out… look at why? Was it the light? The film speed to fast? Software should be for touching up, slight tweaking or fixing or making dramatic editing changes that could not be done on the shoot itself. (Sedgwick-Jones, K. 2016)

 

Bibliography:

Advertisement for Canon from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016).

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

Final Major Project: Week 5 production log