Final Major Project: Research Pack

This research pack will be outlining all my completed research methods, sources, my research portfolio and references to my interviewees and target audience along with why I have made these choices. Also how this all links to my project topic. It will also contain links from other blog posts which have reference to the content of the research pack and criteria that it covers.

Contents:

  • Research methods
  • Sources of research
  • Qualitative and qualitative research used
  • Interviews conducted
  • Presenting my research (portfolio)
  • Target audience
  • Style Guide
  • References

 

As part of my Final Major Project, research was compulsory since it helped my to both gain and brush up on knowledge of the magazine I will be emulating which includes the style, content, layout and text within it. However, to do this effectively, I needed to know what research methods to carry out, what sources to use and how to present it all. This part of the process may have been one of the most time-consuming parts but it was made slightly easier with the experience of past projects and units such as my first final project and research unit. The first final project was when I first encountered the ‘Outdoor Photography’ brand since I created an emulated double-page spread for this magazine. My research unit also played a major part of this since it helped me decide on the most suitable research methods depending on my topic. All of these factors combined helped me to make the most appropriate choices for my topic and chosen medium.

Research methods: 

(Covers Unit 8  1.1/2.1)- First of all, I knew immediately that my research was going to consist of both primary and secondary research because of my two topics. The topic on how technology has enabled amateur photographers to produce stunning photos fell mainly under secondary as it involved research on current photographic technology available in the market today including mobile phone editing platforms, cameras, lenses and research into photographic darkrooms. However, primary research came into this section too because I decided to carry out some email interviews with professional photographers to gather their views and opinions on photographic technology for use in the double-page spreads. However, this also fell into the bracket of why photography has become part of people’s everyday lives because I was able to gather their experiences of how they gained interest and how much it means to them. This part of my project topic consisted of mainly primary  since it featured experiences of myself as an amateur photographer (counting as primary research) and those opinions from the professionals I interviewed.

(Covers unit 8 2.2)- This amount of primary and secondary research each was also due to how ‘Outdoor Photography’ has what they call ‘zones’ in every magazine issue such as articles from the photographers on their work but also those that feed the reader information on cameras, accessories and locations to shoot so this level of primary and secondary research will create a nice balance for my double-page spreads.

(Covers Unit 8 2.1)- When it came to researching the information and knowledge required for my opening page (Editor’s Letter) this posed a much less heavier work load because it purely relied on sources from the magazine itself which was the page itself. This meant that the research was all secondary research because it didn’t require me to carry out any interviews or to research anything information from scratch. This section was also much easier to research as well since the layout, text/fonts and positioning of columns and side boxes are all the same in every issue of ‘Outdoor Photography’.

Sources of research:

(Covers Unit 8 2.1/1.1)- But where there’s primary and secondary research, there has to be sources. Although, this mainly applied to my secondary research. Even so, it meant the use of existing magazine publications of my brand (including online) since they helped me to brush-up my previous knowledge and experience with the layout, style and text for the double-page spreads of my  publication. However, other secondary sources included: online sources of ‘Outdoor Photography’, sources of information on smartphone photo-editing tools, computer editing software and photographic darkrooms. When it came to my opening page, I only really required the one secondary source of the opening page itself from ‘Outdoor Photography’. This was for a number of reasons: because this part of the research only required secondary since it didn’t require any interviews or statistical data. Also, all the elements I needed to emulate the page like the columns, text font, measurements and side boxes were all present on the page and ready for me to examine and apply to my research portfolio.

(Covers Unit 8 1.1)- From considering whether primary or secondary research would be involved; which methods and sources or research will be used all the way to which people to talk to, all of these skills are vital for success within the industry. Journalists are an immediate example for when they are investigating for an article/report- this also applies to TV news broadcasters, radio reporters and broadcast journalists too.

Qualitative and qualitative research used:

However, whether it was primary or secondary research I focused on at any one time, it required me to remember my research unit where we focused on qualitative and quantitative research. (Covers Unit 8 2.1/2.2)- I know for a fact that the ‘Outdoor Photography’ magazine has very little to no statistical data in it so I definitely didn’t use any quantitative research. However, the fact that the magazine is all article/language based meant that I had to use qualitative research to fit the magazine style and to also conduct my interview questions. I remembered from the research unit that qualitative means much more detailed answers to the questions which is exactly what I needed for my project in relation to what photography means to professionals. To ensure that my qualitative research with my interviews was worth it, I used my knowledge of conducting open and neutral questions to ensure I gathered as much detail as possible for to use in my double-page spreads and to relate to the magazine’s style.

Interviews conducted:

Here are the questions I conducted to ask my interviewees along with the replies I got from both of them (also refer to my research portfolio):

 

Dear Sir/Madam,

My name is Grace Pulford and I am a Print and Journalism student at Canterbury College to one day, hopefully, become a photojournalist. I am currently researching for my next project which will be investigating why photography has become a part of many people’s lives- whether its career, hobby or passion, along with how the latest digital technology has enabled many beginners to eventually become near enough professionals. Because of this, it would be much appreciated if you wouldn’t mind answering some questions for me (which will play a major part of my project):

  1. What caused you to gain an interest in photography in the first place and why?
  2. Why do you feel that photography has been a part of your life?
  3. How do you feel that technology and computing software today has allowed many beginners to produce professional-quality photos?
  4. What are your opinions on the use of technology and computing software to assist photo quality?
  5. If you have ever used technology and computing software in any of your work, what have you used?
  6. Would you recommend the use of technology for beginners in order to achieve professional-quality photos and why?
  7. Is there any general advice you would personally give to anyone wishing or beginning to take on photography?

If you have any answers to these questions, please email me back to: gracelizpulford@gmail.com. It would be much appreciated and help me massively with my project.

Thank you so much for your time.

 

Interview 1

(Swales, S. 2016)

 

Interview 2

(Sedgwick-Jones, K. 2016)

Interview 2.5

(Sedgwick-Jones, K. 2016)

(Covers Unit 8 3.1)- Before this term started, I made the choice to start conducting my interview questions a week early and sent the first one to a professional photographer who had his work published in issue 203 April 2016  of ‘Outdoor Photography’. The reason I began this part of the research early was in case I didn’t receive a reply in a specific time period which would allow me to come up with a plan to fall back on to if it came to it.

 

Presenting my research (portfolio):

(Covers Unit 8 2.1)- In terms of presenting my research, I decided to present all my findings in a physical portfolio book for a number of reasons:  I carried this out with my first final project and due to the success this resulted in with me, I knew I could pass it on to this project with remembering how it allowed me to become more thoroughly engaged with the content as well as seeking ways of organizing my findings by hand, and using my writing skills without the use of a computer.

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Target Audience:

(Covers Unit 8 2.2)- Without knowledge of my target audience for this project, I wouldn’t have been able to research the information I would need for my final double-page spreads. In addition to this, I wouldn’t have decided on the main topics for my project as I would have no audience to attract with it. But since my project holds a two-way topic, the target audience for my Final Major Project is a bit two-way. The magazine of ‘Outdoor Photography’ is aimed at those with an interest or passion for photography including well-known professions who have their work featured. However, my topic narrows the audience down though to those who are wishing to or have started to take up photography and those who hold an interest in the latest technology able to assist these tasks. Both of these cover all backgrounds and genders (especially with my topic). However, it has come to my attention that my target audience is less about age and more about categories of interest since my topic illustrates no two alike reasons for people’s love for photography. (Covers Unit 8 2.2)- During my double-page spread and opening cover production, I will need prove to show that I have considered my research by using elements from my secondary research. The target audience/reader should be able to tell virtually no difference between mine and the original if the layout, text fonts, language style and measurements are all correct.

Style Guide:

(Covers Unit 8 1.1)- I was introduced to the style guide for the very first time at the very beginning of the Final Major Project. But the purpose of it started to make clear sense not only in general but also to my specific project. The reason I developed my own style guide was mainly because of my chosen medium which are two emulated magazine double-page spreads so this style guide outlined every little detail in relation to the way ‘Outdoor Photography’ present: the information, paragraphs, text fonts, drop caps, and sizes depending on their role on the page including sections and how names, money and dates are also presented. This style guide also included measurements and distance measurements for paragraphs, text columns and page perimeter and column separation lines.

However, this style guide is one which I have developed according to analysis of the magazine itself since I was unable to find an existing one online.

 

FMP style guide

FMP Style Guide:

Layout: Throughout the magazine there are sections that have vertical and/or horizontal lines just inside the perimeter of the page. These lines are especially present in the ‘Locations Guide’ and ‘Nature Zone’. Although they do not go all down the page in the ‘Nature Zone’. The Locations guide is incredibly popular with these lines because they are seen going through almost every space between each paragraph, column of text and image. However, these are also seen frequently across a number of photographer’s articles.

Measurements: The measurements of the page lines and separation lines vary on every page. However, in the ‘Locations Guide’ the vertical lines cover the length of the page with an approximate 9mm distance between the line and edge of the page. Horizontally, this measures at a 13-15mm. The horizontal line reaches the entire width of the double-page spread. When lines are in between columns and images they measure halfway in between them at 3mm.

Punctuation: Much of the punctuation throughout the magazine consists of simple full stops, commas and apostrophes where and when appropriate. There is use of dashes, colons and question marks although these are infrequent.

Font: The font varies all throughout the magazine depending on the text, what information it holds, and where on the page it is: The main article headlines are in ‘Arial Black’ at size approx 34pt. The Articles themselves are in font ‘Times New Roman’ at size approx 12pt. However, the sub-headlines for articles involving photographers and/or their work art are in italics all throughout with the photographer’s name always highlighted in bold. With the side photo indicators, there are three fonts involved: the position indicator is in ‘Times New Roman italics’, the photo description is in ‘Arial’ and the photographic device used is in ‘Arial italics’. All of which are a size 11pt.

Drop caps: At the beginning of each article, drop caps very frequently appear throughout the magazine. They take up no more than four lines in total but no less than three. Despite the font for the rest of the article, the font size always remains as ‘Arial’.

Paragraphs: the length of every paragraph varies depending on the page layout but it never goes beyond 20mm before the bottom edge of the page. The width also varies depending on the layout but can be anything from 50mm-60mm or as much as 95mm. This also includes the drop caps. The distance between each paragraph columns measures out at 6mm.

Page folios: The page folios contain the page number, name of the magazine and month of the issue. All of these are in the font of ‘Arial’ at size approx 11pt. The page number and the month of the issue are the only elements of it highlighted in bold.

 

Bibliography (refer to research portfolio):

Buckley, D. (2016) ‘Lodge Park wood, Pembrokeshire’. Outdoor Photography, (issue 204 May 2016) p.49

Cairns, P. (2014). ‘How to take awesome wildlife photos’/’Plan and then plan some more’. Outdoor Photography, (issue 175 February 2014) P.26-27.

Cairns, P. (2014). ‘Giving your subject soul’/’Use Winter light’. Outdoor Photography, (issue 175 February 2014) P.28-29.

Campbell, L. (2014) ‘Life in the Wild’. Outdoor Photography, (issue 175 February 2014) p.68-69.

Campbell, L. (2016). ‘Life in the wild’ Outdoor Photography, (issue 204 May 2016) p.72.

Campbell, L. (2016). ‘Life in the wild’ Outdoor Photography, (issue 204 May 2016) p.72.

Advertisement for Canon from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Egbert, L. (2015). ‘What is a darkroom?’ Logan Egbert, 21st November. Available at: http://loganegbert.com/blog/the-darkroom-an-intro/ (accessed: 1st May 2016).

Evans, G. (2016) ‘Reader Gallery’ Outdoor Photography, (issue 204 May 2016) p.60.

Evans, G. (2016) ‘Reader Gallery’ Outdoor Photography, (issue 204 May 2016) p.61.

Frost, L. (2016) ‘Quick guide to… Perspective’ Outdoor photography, (issue 203 April 2016) p.37.

Garvey-Williams, R. (2016). ‘High frame shooting for wildlife.’ Outdoor Photography, (issue 204 May 2016) p.38.

Garvey-Williams, R. (2016). ‘High frame shooting for wildlife.’ Outdoor Photography, (issue 204 May 2016) p.38.

Harris, G. (2016). ‘Tremadog Bay, Gwynedd’. Outdoor Photography, (issue 203 April 2016) p.51.

Horton, M. (2016) ‘Getting low’. Outdoor Photography, (issue 203 April 2016) p.33.

Horton, M. (2016) Unknown article name. Outdoor Photography, (issue 203 April 2016) p.30.

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

‘How does a darkroom work?’ (Unknown date), eHow. available at: http://www.ehow.com/how-does_4566110_a-darkroom-work.html (accessed: 2nd May 2016).

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘Weather and lighting’. Outdoor Photography, (issue 204 May 2016) p.32.

Nail, A. (2016) ‘How to photograph epic landscapes’. Outdoor Photography, (issue 204 May 2016) p.30.

Advertisement for Nikon from ‘Wex Photographic’. Outdoor Photography, (issue 203 April 2016) p.94.

Noton, D. (2014). ‘The Bear Necessities’. Outdoor Photography, (issue 175 February 2014) P.38-39.

Noton, D. (2016) Unknown article name. Outdoor Photography, (issue 203 April 2016) p.40

Advertisement for Olympus, Fujifilm and Sony from ‘Wex Photographic’. Outdoor Photography, (issue 2016) p.94.

Outdoor Photography (Unknown author) (2016) ‘Perch Rock Lighthouse, Merseyside’. Outdoor Photography, (issue 204 May 2016) p.50.

Outdoor Photography (Unknown author), (2016) ‘Porth-Cadjack, Cornwall’. Outdoor Photography, (issue 204 May 2016) p.53.

Outdoor Photography (Unknown author) (2016) ‘Portreath, Cornwall’ Outdoor Photography, (issue 204 May 2016) p.51.

Pakarklis, E. (2014) ‘9 iPhone camera features every photographer should know’. iPhone Photography School, 11th November. Available at: http://iphonephotographyschool.com/iphone-camera/ (accessed 25th April 2016).

Advertisement for Panasonic and Olympus from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Parkinson, A. (2016) ‘To feed or not to feed’ Outdoor Photography, (issue 204 May 2016) p.42.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Kaye Sedgwick-Jones, 26th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Pulford, G (2016) Email to Simon Swales, 10th April.

Ray, A. (2016) ‘Porth Nanven Cove, Cornwall.’ Outdoor Photography, (issue 204 May 2016) p.46.

Santillo, D. (2016) ‘In the spotlight’ Outdoor Photography, (issue 203 April 2016) p.71.

Santillo, D. Smith, N. (2016) ‘In the spotlight… Dan Santillo’ Outdoor Photography, (Issue 203 April 2016) p.70.

Sparks, J (2016) ‘In the spotlight’ Outdoor Photography, (issue 204 May 2016) p.63.

Sparks, J. Smith, N. (2016) ‘In the spotlight… Jon Sparks’ Outdoor Photography, (issue 204 May 2016) p.71.

Swales, S. (2016) ‘Goatfell, Isle of Arran.’ Outdoor photography, (issue 203 April 2016) p.48.

Take your photography further. (2015), [screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photo-retouching.html (accessed: 21st April 2016).

Advertisement for Tamron SP from ‘PARK Cameras’. Outdoor Photography, (issue 203 April 2016) p.96.

Watkins, S (2016) ‘Editor’s letter.’ Outdoor Photography, (issue 204 May 2016) p.1.

Watkins, S (2016) ‘Editor’s letter.’ Outdoor Photography, (issue 204 May 2016) p.1.

Watkins, S. (2016) ‘Editor’s letter: A different way…’ Outdoor Photography, (issue 203 April 2016) p.1.

Watkins, S. (2016) ‘Editor’s letter: A different way…’ Outdoor Photography, (issue 203 April 2016) p.1.

Weston, C. (2016) ‘Chemistry and magic.’ Outdoor Photography (issue 203 April 2016) p.63.

Weston, C. (2016) ‘Chemistry and magic.’ Outdoor Photography (issue 203 April 2016) p.63.

What is Photoshop? (2015), [Screencast] Available at: https://helpx.adobe.com/photoshop/how-to/photoshop-cc.html (accessed: 21st April 2016).

Young, S. (2016). ‘On the wing.’ Outdoor photography, (issue: 203 April 2016) p.84.

Young, S. (2016). Unknown title. Outdoor photography, (issue: 203 April 2016) p.84.

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Final Major Project: Research Pack

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