Week 7: Quantitative and Qualitative research.

This afternoon, we have focused on two new types of research: quantitative and qualitative. I have outlined the definitions of each one along with the pros and cons of using each one, examples and a completed method of gathering information: n this case, mine was a survey created on my recent topic- the refugee crisis.

Quantitative research- This type of research is the type which mainly involves numerical results and is number based. This includes using statistics, facts involving numbers and percentages too. However, the data being researched or gathered must include closed questions. This would include questions that only involve a ‘yes’ or ‘no’ answer, tick boxes or a limited number of set answers. As a result of this, the best way to gain these research findings are well-structured questionnaires and surveys. An example would be a question based on which political party people want to vote for next. This question would have a possible tick box selection of set answers. This is good because it means that people don’t go off the subject when answering and it makes it much more useful for analysing and putting into data format.


An important pro is that it is unbiased so it provides a more fairer piece of research. It is also easier to complete; you can reach a larger audience over a vox pop/qualitative, and you are more likely to get direct answers. The research findings are easy to create, analyse and compare since they are made for statistics. And finally, it’s more objective and means that its less likely to be bias,


However, since the answers are fixed, you are less likely to get the ‘feeling’ from them and may be emotionless and inhumane at times. This research could be a more expensive procedure, particularly if paper and ink is being used and limits the response and can’t get the detail you might want/need. A major con is that you can’t explain the topic as well with the survey,


Qualitative research- Unlike quantitative research, this type involves much more detail within a respond or the findings and is used to gain more of an insight to a topic, reasons and is more literal and involves more words than numbers when carrying this out. Carrying out this research is a bit more complex because the responds and finding may be so too. For example, focus groups, one-to-one interviews and questionnaires which allow the respondent to express their full opinion on a question.


The answers being asked are open, so the response will be in more detail, and possibly more information about a topic is transferred because of the broader questions, data which consists more of words and text. Qualitative research uses descriptive and analysed sentences more, which delivers more facts and information to explore a topic where little is known.

* There is known to be more information, detail and even importance shown in a study with this method. An important pro for this is that it’s subjective, meaning that it’s more for people to give their own opinions. It can seek an individual’s experience to gain a further understanding of the topic. As for the audience sizes, the data can range from a small number of individuals to a large number; meaning that the group sizes are adjustable, and it holds a much more flexible structure for evaluation criteria.

Qualitative research also uses features like vox pops, involving primary research and resulting in more credibility and is instant; can be emotive features in them and it even humanizes and helps audience relate more to a story.


Even though this method is subjective, it could result in being biased in places, and the answers can end up long-winded and off the theme at times. The answers may also be irrelevant or unrelated to the topic and they can’t put it into data because the research method is more words and text based- as a result, it’s harder to summaries the data or in general. It can be time-consuming, costly and requires more time to complete, resulting in a lower return rate if embedded in a survey.

What we also did this afternoon was use an example to quantitative research to gain other people’s opinion on the topics we have been investigating so far- In my case, the refugees being allowed into the UK. what I did was create a survey using ‘Survey Monkey’ which allowed me to create a free online survey which I could distribute to everyone using social media, like Facebook for example. This was a good method because it meant that I could create this survey to suit the type of research I carry out; If I was using qualitative research then I would be able to apply features like answer boxes. But as I was carrying out quantitative research, I was able to apply tick boxes with the answers next to them. This website and method of research is great for customizing my survey relating to the type of research I was carrying out or any other research in the future.

I have also included a screenshot of the designed survey along with some of the responses I have received from it.



However, we were given a time period for all our responses to be collected in by. and at the end of it I only received a total of four responses. This was when I decided to so paper hand-outs of my survey to speed us the whole research process and get the required number of responses I needed.

refugee Questionnaire


At the bottom here I have also included my research findings along with the pie charts I have created for each question:

  1. Are you currently aware of the Syrian war resulting in the refugee crisis?


This chart shows that 95% of people who took the questionnaire were aware of the refugee crisis prior to answering it compared to the other 5% who didn’t know anything about it.

2.Do you feel sympaphy for these refugees looking for a new home?

chart 2

This chart shows that 90% have some sympaphy for the refugees looking for a new home against the 10% who don’t feel any sympaphy for them.

3. To what extent do you agree that David Cameron will allow 20,000 refugees in the UK over 5 years?

chart 3

My findings show that 45% (almost half) of the respondents didn’t know whether or not they agreed to David Cameron’s plan to allow the refugees in. Very few- as little 30% replied that they agreed or strongly agreed to David Cameron’s refugee plans.


4. Do you think that our country will hold this number of refugees?

chart 4

This chart clearly shows that over half of the respondents at 55% thought that the country wouldn’t be able to hold 20,000 refugees, compared to the 45% which believed it would be able to hold them.

5. Do you think that the government should help them out sooner?

chart 5

A massive chunk of the total respondents, totalling 85%, said they think the government should help out the refugees sooner. However, a total percentage of 15% believed that the government shouldn’t do this.

6. Do you think that this number of refugees will affect the unemployment rate in the UK?

chart 6

The overall percentage of 85% tells us that this percentage of people think that  this percentage of people think the unemployment will be affected by the refugees compared to the 15% who believe it won’t affect it. 

7. If so, to what extent do you agree?

chart 7

This chart tells us that: one quarter of the respondents (25%) think that the unemployment rate will be strongly affected by the refugees. However, half of the respondents (50%) only agree that it will affect it but 20% are now so sure about their levels of agreement. but none of the respondents disagree or strongly disagree. 

8. Do you believe that its unfair for the Syrians to leave home because of a war that won’t stop?

chart 8

Overall, 75% of the respondents definitely feel that it’s unfair for the Syrians to leave their home  when it wasn’t their fault. however, one quarter (25%) believe the opposite- that they don’t feel it’s unfair to them. 

9. Do you think that the government will be able to fund all 20,000 refugees?

chart 9

This final pie chart tells us that more than half (65%) of the respondents believe that the refugees will not be treated so well in the UK. This is seriously outweighing all the other answers, with : 5% each believing they will be treated well and who aren’t sure, 20% who believe they won’t be treated well and 10% who think they won’t be at all.

10. How do you feel the refugees are going to be treated in the UK?

chart 10

This final pie chart shows that: around 65% believe the refugees will not be treated so well here in the UK, compared to a staggering 5% each of those who think they will be treated very well or who aren’t sure. 20% think they will be treated will and 10% think they won’t be treated well at all.


Week 7: Quantitative and Qualitative research.

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